EP44: 2022 and Beyond

Here we are, my friends, at the end of December 2021.

How was your year?

Was it the year you envisioned it to be?

Was it better?

Was it worse?

Does it deserve a Do Over?

It’s ok.

Your secret is safe with me.

And don’t forget…

It’s not so much a matter of whether you achieved your goals or not; instead, it’s more important that you learned something and know what to do to make it better.

Truly what more can we expect of ourselves?

Before we know it we will be stepping into 2022 with our eyes wide open, full of possibilities.

Right now…

Right now is the time to start making all your dreams come true.

Oddly enough, if you're wondering how to do that, we must remember that OUR dreams are linked to OUR customer's dreams.

What matters most is your customer's dreams.

They are the ones reading your copy, engaging with your emails, scrolling all the way down your web page, and yes, they are the ones that purchase your products.

So why would you concentrate on anything other than them?

You shouldn’t!

So when you’re looking at your copy, emails, and web pages, look with discernment and understanding.

Look at them, through the eyes of your customers (whether money has changed hands or not).

Would YOU keep reading, engaging, scrolling, and purchasing?

Is YOUR information interesting?

Does it REALLY matter to THEM?

Do they…

Need it?

Want it?

Desire it?

Just have to have it?

Or

Is it just a good read?

Before you ever write or create anything, ever, you MUST already know the outcome.

I mean…

If it is to purchase a product, ask yourself…

What do my people NEED to believe that will get them to buy.

Then ask…

For each thing they must believe, what can I say that will help them transform their current belief?

You see we’re working our way backward.

We keep working our way back until we arrive at the problem (our product/training/thing solves).

We SHOULD already know what they are struggling with.

And we should already UNDERSTAND the pros and cons of fixing that thing.

So we need to take them on that journey. The one that they ALREADY want to go on.

Where they end up at their goal of that problem being fixed, and their world is once again spinning correctly.

Image by Andrea Piacuadio

They are doing the “oh yeah, oh yeah, oh yeah” dance, all smiles.

Most of the time we see marketing pieces that just tell us what’s for sale, and that it’s the best thing ever. It solves all our problems and it’s on sale for X number of days.

No one wants to take us on a journey.

No one seems to REALLY care about the customer, and his or her real needs.

If you haven’t, then I suggest that you start thinking MORE about your customer's needs, about how you can fulfill them, and you can do that, by taking them on a journey of discovery.

I promise…

If you only do one thing in 2022, that is what should be done, because IT is what people want.

They want to be understood.

They DON’T want to be sold.

Do YOU like being sold?

I know I don't!

If YOU can show your customers, you value their time, and craft your message to them, in a way they can understand, and appreciate, they will read, engage, scroll, and even purchase.

REMEMBER, it ALL starts with THEM in mind.

We are ALL in business to make money. To pay for our mortgages, cars, vacations, and all our other bills.

But…

We cannot take the money.

They need to freely give it.

They will, when they believe YOU can deliver on your promise.

Let them get to know who YOU are.

Throughout your writing, let them see pieces of who YOU are.

Let them get to REALLY see who YOU are.

Let them feel the pain YOU went through trying to overcome your struggles.

In doing so, they can acknowledge their pain as well, and you will be a kindred spirit with them.

They may even feel like they understand you too.

We WANT our customers to be our friends.

That only happens when we show them, who they can be on the other side of their struggles, through the messages of hope we write.

So…

My friend!

My hope is that this NEW YEAR will be your best year ever.

This ends another podcast.

Until next week…

Be safe, be healthy, be strong.

Bye for now!

James Brown Image

James "Moving Forward" Brown

P.S. - In the event, you DO find that once an episode has been produced and posted, that YOU really would like more information, just let me know. Use the Podcast Questions link, click on the link here. Or you can just leave a voice message here.

Recent Posts

Fear of the Unknown

Resistance is Futile

Marketers Unite

Transitions

Dreaming is Ok But

New Year Hope

Brrrrrrr

Avatar 2

Two Right Things

Finding Your Voice

Reaching Your Potential

Skills Part 5

Skills Part 4

My Why Revisited

Skills Part 3

Skills Part 2

Skills Part 1

Iron Sharpens Iron

United We Stand

Crafting Your Story Part 4

Crafting Your Story Part 3

Crafting Story Part 2

Crafting Story Part 1

Setting Priorities

Words Create Stories

The Manifesto Funnel

Funnels 101

The Magic of Funnels

Thinking Outside the Box

Podcast Trailer

After the Click

Unlocking the Vault

8-5-7

Dream Killers

Making Email Fun

Beyond the Dream!

Re-Education Provides Success

Non-Linear-Growth

More Stories That Matter

The Stories That Matter

Growth or Stagnation

Solopreneurs

Bullets Define Your Market

Your Target Market

Where is the Beef?

Creativity on Tap

Side-Hustle Magic

The Reluctant Entrepreneur

Build a One-Person Business!

Your Story Matters

Helping Others!

Basic Education!

In Search of Gold!

Is BELIEF the Answer?

How Far Can I Go

The New Normal

Beyond 2022

Your Podcast Questions Answered

Creative Thought

Du More Tu Day

Dreamers Dream Doers Do

Foundations

Lists to Assets

Let's Take a Journey Together

Strategic Decision Making

The Bridge Email-Part 2

Content Creation Ideas

Next Steps

Information Overload

Fear of the Unknown 2

Translate Skills to Wants

How to Find Customer Wants?

What is an Online Business

The Chicken or the Egg

How to be an Online Marketer Part 3

How to be an Online Marketer Part 2

How to be an Online Marketer Part 1

Podcast Updates

The Fear of Looking Weird

We Need Your Help

Copywriting Basics 6

Copywriting Basics 5

Copywriting Basics 4

My Why

Copywriting Basics 3

Copywriting Basics 2

Copywriting Basics 1

Promotional Emails

The Bridge Email

Relationship Emails

The Welcome Email

Email Basics 101

Grow Your Online Presence

What is Your Attention Span?

Content Creation Calendar

Negative Thinking

Facebook Why Use It to Ask Your Niche Questions?

What Do Customers REALLY Want?

OOPS, I Screwed Up!

Dream-Job

Audience EP3

Audience EP1

Marketers Need an Audience

Audience EP2

Podcast Questions

Shootout at the OK Corral

Marketers Also Struggle to Retire with Dignity

Marketers Struggle Online

Niches-Avatars-Target Audiences - What are They?

Online Marketing Strategy Gone Wrong

linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram