EP99: Resistance is Futile

For months now, people everywhere have been predicting another depression in the United States.

It has been broadcast on News networks.

It has been written about online.

Your friends and family may be talking about it too.

And…

If you still work a day job, you may be wondering if they are scared of the future also.

Will it happen?

Will we be forced to endure another recession?

I don't know.

But…

I do know this…

If we keep looking for disasters, more than likely we'll stumble into one, sooner or later.

I'm curious, why do we keep letting other people decide what our future is going to look like?

Here we are in February 2023, and the news media and others who should know better are predicting another downturn in the economy.

Huge companies are betting they are right and laying off thousands of people.

They are preparing for the worst.

Is that how you run your household?

Is it how you run your business?

Granted, I would assume that most of you listening to my podcast [or reading my post], do not employ thousands of people and therefore would never be in a similar position.

But instead, do you fear the future and wonder what you can do to protect yourself?

I'm sure most of you do.

I am not saying there is anything wrong with trying to protect your business and everything you have had to do to bring it to life.

Not at all.

I too think about what I can do to be a survivor, again.

For me, and possibly for you as well, I first look at what I am doing. Secondly, I think about whom I have decided to be a helpful servant to.

While other businesses fear the future that is being forecasted, I prefer to see the future as another unique opportunity to help more people than ever before. [help more people than ever before - that's the key]

Gigantic businesses must do more, sell more, and be better than everyone else, to survive an economic avalanche.

But for me and hopefully, for most of you, we are in a different place entirely.

That is… if you have built your business with your customer in mind, and you truly have as your mission to create happy customers.

Most people fear the unknown.

But for you and me, we don't live in an unknown world. We are creating a world full of people we understand. People we can and do connect with.

Our World View, our perspective, is laser-focused on being helpful marketers that understand our niche and we strive to help them be better today than they were yesterday.

We strive to help them have a better future. One they can be proud of.

Our communication with them is not one-way. It is two-way, and it is a conversation that takes place in all of our communication, whether that be using email, blog posts, podcasts, or web copy.

I think I am trying to say to you that we should not fear the future if we have built a REAL connection with our audience.

Building a business can be hard or it can be easy.

Your choice.

The difference is based on how you treat your audience and customers.

If you continue to deliver high-quality products, services, and communication, you should not fear losing your customers.

Once you have a loyal customer base, you should do everything within your ability to keep it that way.

Keep helping them.
Keep talking to them.
Keep delivering high-quality products.

Don't fear the future.

Your customers are your present and your future.

Continue to be present especially when they need you, and they will also be present when you need them.

That's all for me.

This ends another podcast episode.

I'll see you again next week.

Bye for now.

James Brown Image

James "Working Hard" Brown

P.S. - In the event, you DO find that once an episode has been produced and posted, that YOU really would like more information, just let me know. Use the Podcast Questions link, click on the link here. Or you can just leave a voice message here.

Recent Posts

Fear of the Unknown

Resistance is Futile

Marketers Unite

Transitions

Dreaming is Ok But

New Year Hope

Brrrrrrr

Avatar 2

Two Right Things

Finding Your Voice

Reaching Your Potential

Skills Part 5

Skills Part 4

My Why Revisited

Skills Part 3

Skills Part 2

Skills Part 1

Iron Sharpens Iron

United We Stand

Crafting Your Story Part 4

Crafting Your Story Part 3

Crafting Story Part 2

Crafting Story Part 1

Setting Priorities

Words Create Stories

The Manifesto Funnel

Funnels 101

The Magic of Funnels

Thinking Outside the Box

Podcast Trailer

After the Click

Unlocking the Vault

8-5-7

Dream Killers

Making Email Fun

Beyond the Dream!

Re-Education Provides Success

Non-Linear-Growth

More Stories That Matter

The Stories That Matter

Growth or Stagnation

Solopreneurs

Bullets Define Your Market

Your Target Market

Where is the Beef?

Creativity on Tap

Side-Hustle Magic

The Reluctant Entrepreneur

Build a One-Person Business!

Your Story Matters

Helping Others!

Basic Education!

In Search of Gold!

Is BELIEF the Answer?

How Far Can I Go

The New Normal

Beyond 2022

Your Podcast Questions Answered

Creative Thought

Du More Tu Day

Dreamers Dream Doers Do

Foundations

Lists to Assets

Let's Take a Journey Together

Strategic Decision Making

The Bridge Email-Part 2

Content Creation Ideas

Next Steps

Information Overload

Fear of the Unknown 2

Translate Skills to Wants

How to Find Customer Wants?

What is an Online Business

The Chicken or the Egg

How to be an Online Marketer Part 3

How to be an Online Marketer Part 2

How to be an Online Marketer Part 1

Podcast Updates

The Fear of Looking Weird

We Need Your Help

Copywriting Basics 6

Copywriting Basics 5

Copywriting Basics 4

My Why

Copywriting Basics 3

Copywriting Basics 2

Copywriting Basics 1

Promotional Emails

The Bridge Email

Relationship Emails

The Welcome Email

Email Basics 101

Grow Your Online Presence

What is Your Attention Span?

Content Creation Calendar

Negative Thinking

Facebook Why Use It to Ask Your Niche Questions?

What Do Customers REALLY Want?

OOPS, I Screwed Up!

Dream-Job

Audience EP3

Audience EP1

Marketers Need an Audience

Audience EP2

Podcast Questions

Shootout at the OK Corral

Marketers Also Struggle to Retire with Dignity

Marketers Struggle Online

Niches-Avatars-Target Audiences - What are They?

Online Marketing Strategy Gone Wrong

linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram