EP99: Resistance is Futile
For months now, people everywhere have been predicting another depression in the United States.
It has been broadcast on News networks.
It has been written about online.
Your friends and family may be talking about it too.
If you still work a day job, you may be wondering if they are scared of the future also.
Will it happen?
Will we be forced to endure another recession?
I don't know.
I do know this…
If we keep looking for disasters, more than likely we'll stumble into one, sooner or later.
I'm curious, why do we keep letting other people decide what our future is going to look like?
Here we are in February 2023, and the news media and others who should know better are predicting another downturn in the economy.
Huge companies are betting they are right and laying off thousands of people.
They are preparing for the worst.
Is that how you run your household?
Is it how you run your business?
Granted, I would assume that most of you listening to my podcast [or reading my post], do not employ thousands of people and therefore would never be in a similar position.
But instead, do you fear the future and wonder what you can do to protect yourself?
I'm sure most of you do.
I am not saying there is anything wrong with trying to protect your business and everything you have had to do to bring it to life.
Not at all.
I too think about what I can do to be a survivor, again.
For me, and possibly for you as well, I first look at what I am doing. Secondly, I think about whom I have decided to be a helpful servant to.
While other businesses fear the future that is being forecasted, I prefer to see the future as another unique opportunity to help more people than ever before. [help more people than ever before - that's the key]
Gigantic businesses must do more, sell more, and be better than everyone else, to survive an economic avalanche.
But for me and hopefully, for most of you, we are in a different place entirely.
That is… if you have built your business with your customer in mind, and you truly have as your mission to create happy customers.
Most people fear the unknown.
But for you and me, we don't live in an unknown world. We are creating a world full of people we understand. People we can and do connect with.
Our World View, our perspective, is laser-focused on being helpful marketers that understand our niche and we strive to help them be better today than they were yesterday.
We strive to help them have a better future. One they can be proud of.
Our communication with them is not one-way. It is two-way, and it is a conversation that takes place in all of our communication, whether that be using email, blog posts, podcasts, or web copy.
I think I am trying to say to you that we should not fear the future if we have built a REAL connection with our audience.
Building a business can be hard or it can be easy.
The difference is based on how you treat your audience and customers.
If you continue to deliver high-quality products, services, and communication, you should not fear losing your customers.
Once you have a loyal customer base, you should do everything within your ability to keep it that way.
Keep helping them.
Keep talking to them.
Keep delivering high-quality products.
Don't fear the future.
Your customers are your present and your future.
Continue to be present especially when they need you, and they will also be present when you need them.
That's all for me.
This ends another podcast episode.
I'll see you again next week.
Bye for now.
James "Working Hard" Brown
P.S. - In the event, you DO find that once an episode has been produced and posted, that YOU really would like more information, just let me know. Use the Podcast Questions link, click on the link here. Or you can just leave a voice message here.