EP100: Fear of the Unknown

You would have to have been hiding under a rock if you have not heard of ChatGBT.

You know, the marketer killer AI software, forecasted to change the world of online marketing and put many of our fellow marketers out of work.

I don’t have a lot of time to say a lot about the capabilities of ChatGBT.

So I thought I would attempt to demonstrate the abilities of this software.

I asked ChatGBT to perform a specific task.

Create an 800-word story about Mary, a sixty-three-year-old Baby-Boomer, struggling to figure out how to retire without sufficient income, until she discovers online marketing.

This is what it produced.

“Mary had been dreaming of retirement for years.

She had worked hard her entire life and now, at the age of sixty-three, she was finally ready to take a break from it all.

But there was just one problem: Mary didn’t have enough income to retire comfortably. She lived in a small town where job opportunities were scarce and wages weren’t very high, so she hadn’t saved up much money over the years. And although Social Security would provide some financial assistance, it wouldn’t be enough for Mary to live on without supplementing her income somehow.

Desperate for a solution that would allow her to retire without having to worry about money all the time, Mary began researching ways to make extra cash while still enjoying the freedom of being retired.

That's when she stumbled across online marketing—a type of business model where companies pay people like her a commission when they help them promote their products or services through websites or social media platforms like Facebook and Twitter.

At first, Mary was skeptical about trying something as unfamiliar as online marketing but after doing some more research into it and speaking with other retirees who were already successfully using this method to supplement their incomes, she decided that it might be worth giving a try.

So, despite feeling slightly overwhelmed by all the new technology involved in setting up an online presence (not to mention learning how best to market products!), Mary took things slow and gradually taught herself everything necessary until eventually becoming quite successful at what she did—so much so that within only six months after starting out in this field, Mary managed not only to consistently earn enough additional income each month but also even save up some extra cash!

This allowed her to enjoy retirement and feel secure knowing that if anything unexpected happened financially down the line, then at least there would be something put away for emergencies too!

From then onwards, whenever anyone asked how exactly she had managed an impressive feat given her limited resources initially, Mary smiled before replying “Online Marketing – It changed my life!”

Very impressive, even though it did only produce a 356-word short story. It still managed to create a believable short story from just 24 words of instruction.

The story was done well enough, and it left enough room to add more details later.

A lot of people are listening to the fears many have and imagining the worst, when all alone, they should be thrilled to have a NEW tool that can help them do deeper research, and start building stories and projects much faster, and with minimal effort.

The output is as I said impressive, but it is far from being able to output a story ready to be released to the world without being edited and revised.

Which should calm many of the fears people have.


…as it is a learning software, constantly getting better over time, there will be some point in time when it may be sophisticated enough to do many simple tasks on its own.

But for now, we are safe.

But I should suggest you start paying attention to this tool and begin working with it sooner than later.

You will need to stay competitive in the future, where other marketers will most likely be using some form of AI to do deep research and to create rough drafts.

Whether it is ChatGBT, or another AI tool, we can all see the writing on the wall. We need to take advantage of the power of using a tool such as this to help us all be faster and better at the work we do.

That’s it for me.

I’ll be back again next week.

I’ll see you then.

Bye for now.

James Brown Image

James "Working Hard" Brown

P.S. - In the event, you DO find that once an episode has been produced and posted, that YOU really would like more information, just let me know. Use the Podcast Questions link, click on the link here. Or you can just leave a voice message here.

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