EP50: Helping others - by any means possible!

When was the last time you saw the movie “Jerry Maguire”?

It was hilarious right?

As Jerry [played by Tom Cruise] struggled to get his career on track, we could feel his pain as he was pulled through the mud by his last pro football, on-again, off-again client, played by Cuba Gooding Jr.

Sure the “Show me the money” bit was funny, but I’m thinking about the “Help me, help you” bit.

Though it was funny then, it has a real meaning today. One we can use to our advantage.

Helping others during times of distress, or frustration…

…is what will show what kind of person and marketer you are.

It will help others get pulled towards you, your business, and your service or product.

So, while we can all laugh about Jerry wanting to help others, with the motivation more on saving his own skin, than the athlete’s, I hope you can see that the help we should be offering is supposed to be different.

As it should be.

As marketers, WE get to choose who WE want to help. I’m sure some OTHER marketers choose, like Jerry did, for selfish motives. To benefit financially.

For sure WE do need to succeed in business.


That does not mean our motivation to help another person, or group of people should be ALL about the money.

I mean, if you still want to get up each day, and feel good about looking yourself in the mirror, there should be more to it.

Brian Tracy, famously said, Successful people, are always looking for opportunities to help others. Unsuccessful people are always asking, “What’s in it for me?”

So, don’t be unsuccessful.


Zig Zingler said it best when he said “you can have everything in life you want if you will just help other people get what they want.”

The common theme is this - success is tied to the help you are willing to provide others.

So, be a good person.

Help others.

Apply the golden rule.

Doing these things WILL make a difference in how you feel about yourself, and how others will feel about you as well.

When I started TRYING to learn how to be successful in marketing, I did not know anything at all about reciprocating good works.

I just listened to what was being preached online.

It seemed like those that were successful were that way, because they had all the secrets, and they weren’t sharing.

As it turned out, becoming successful online, is a bit harder than what others want everyone to know.

We live in a world, where there are more selfish individuals than there are caring people, willing to give a helping hand.

And, many of those that do APPEAR to want to help, are really only doing so, if it benefits them.

Case in point, I saw a Zoom call recently where the marketers were sharing just enough information to entice the crowd to love them to death. Even treating them as royalty almost. But as they all do … the call all boiled down to what they wanted.

Their 8 week, EVERGREEN course, heavily discounted, still cost nearly $1200, which will lead the students to their mastermind as the next big thing.

The people were eating it up, and jumping in as fast as they could. There was a 24-hour timer that once it runs out, ALL the bonuses would disappear, and the first 15 purchasers got something special.

The same old game, still working its charm.

Does that seem like how you treat people that NEED help?

Is that how you would treat your close friend or your family?

I hope not.

No matter how nice they appear to be on a Zoom call, their actions speak louder.

But there are still marketers out there that do genuinely want to share their success with others.

They treat others, as they would want to be treated … remembering what it felt like just starting out … without a clue, pinching pennies because they were broke, but still wanted to succeed.

They at some point felt the same discomfort, many others still feel, and have had to struggle to get through their own problems.

Some benefited from the kindness of others, and there are also those who had to work through the pain on their own.

These individuals are the examples we should ALL want to imitate.

We should ALL want to pass on our knowledge to others, who need the help that we have to share.

When we share the gift of knowledge with others, we are lifting them up from where they once stood. Where we too once stood.

When we help others, help themselves, we are completing a circle of life that we alone can share.

Changing someone’s life through our actions should be what we want to do.

Those you help today will share your kindness tomorrow, and then you will find that in ways unknown to you, you will be compensated and grow in the future.

So I firmly do believe, the greatest gift we can offer to others is the gift of knowledge.

Helping people should be the work we do, not just something we think others should do.

So, share your gift.

Help the unfortunate.

For if you give freely, you will receive freely.

That’s my time.

Thank you for listening in.

Until next week, be safe, be happy, be strong.

James "Still Sharing" Brown

P.S. - In the event, you DO find that once an episode has been produced and posted, that YOU really would like more information, just let me know. Use the Podcast Questions link, click on the link here. Or you can just leave a voice message here.

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