EP25: [Marketing Mindset] What does it mean to be an Online Marketer – Part 1?

Welcome back, friends.

Yeah I know, if I've said it once I've said it a thousand times.

“Most of the online marketing information shared by the Gurus is designed to confuse you, the naive buyer into purchasing their products.”

If you knew the truth, you would not purchase their products. Their products will not EDUCATE you and provide the continuing education you really need.

There is a reason why lawyers go to college to learn their craft. And why there are laws that only allow a person that has a diploma and passed the Bar Exam to practice Law.

Anyone that has been represented by a lawyer appreciates knowing they are educated and not someone that just took a few classes online.

Their life, business, and family may be at risk if their choice of a lawyer was a mistake.

So, I must ask you, why do we all think anyone can just waltz in, throw up a website and start practicing the craft of marketing WITHOUT first becoming educated?

I don't want to sound like a hardass, and I know it could easily sound that way, but I have seen too many people get hurt by marketers who take advantage of unwary customers who just wanted a piece of the dream.

Online marketing is a business.

Big Business!!

Now even more than ever.

But it is deceiving.

It's easy to go online and look at a website and think, “I can do that”.

“I can replicate what they have. Replicate their tripwire product and squeeze page. Replicate their sales page and product.”

“I can even replicate their emails too.”

Yes…

Yes, you can.

You definitely could replicate all those things, and most likely still fail in the process.

Why?

Because those are just the things you can see. You haven't replicated the unseen things that are being done in the background.

You skipped ALL the hard work.

Did you:

Set up an autoresponder?
Set up Facebook Ads?
Set up Facebook Ads manager and the FB Pixel?
Set up Google and its pixel?
Create a funnel?
Learn how to write copy for the different pieces of the business? Like emails, landing page, squeeze page, sales pages and much much more?

These are just a few things you need to know how to do. And when I say few things, I really mean is ALL the vast amount of things we ALL must know to be successful.

To be clear here.

You cannot just copy things. They must be adjusted to resonate with your audience.

That's another thing.

Who is your audience?

Do you know?

It can not be everyone.

No one has enough money to market to them. You would run out of your advertising budget before you ever narrow down who you are even serving.

These are only a couple of reasons why marketers MUST be educated.

If not by me, then by someone else.

Their mentor, guide, instructor, trainer, whatever title they go by, must be knowledgeable and capable of imparting sound knowledge and answering ALL the difficult questions.

It takes a tribe to raise a child.

It takes a university of educators to train a lawyer.

It takes sophisticated and impactful training to educate an online marketer.

Have you been educated?

Can you compete with the best of the best online marketers alive today?

Of course, if they use their well-known name you could not compete with them.

But standing side-by-side with them, all things being equal, do you think you could do as well as them in a shootout?

Back at the OK Corral.

Each of you takes your tool, your six-gun, who gets to survive?

Many times, you don't usually know about it, lots of gurus are involved in real shootouts. Sure they call them leader boards. They are competing with one another to be at the top of the board. There is a prize waiting at the top.

And never forget the bragging rights of being a top dog.

Don't you want to be good enough to be able to compete with the best of the best?

It does not happen by just replicating successful marketing funnels.

It happens by becoming educated and building a successful business.

Next week we will continue walking down this path, and start discussing a few things trained marketers must do to become successful.

Hope to see you there.

Until then…

Stay safe, be well, and keep your nose clean.

I don't know why I said that!

Reminds me of something I was told as a kid.

Good advice anyway.

See ya!

Thanks for joining along in this episode.

If you think you know of some improvements that could be made, let me know. Click on the link here.

Keep coming back for more great content next week.

Take care and be well.

James Brown Image

James Brown

P.S. - In the event, you DO find that once an episode has been produced and posted, that YOU really would like more information, just let me know. Use the Podcast Questions link, click on the link here. Or you can just leave a voice message here.

Recent Posts

Fear of the Unknown

Resistance is Futile

Marketers Unite

Transitions

Dreaming is Ok But

New Year Hope

Brrrrrrr

Avatar 2

Two Right Things

Finding Your Voice

Reaching Your Potential

Skills Part 5

Skills Part 4

My Why Revisited

Skills Part 3

Skills Part 2

Skills Part 1

Iron Sharpens Iron

United We Stand

Crafting Your Story Part 4

Crafting Your Story Part 3

Crafting Story Part 2

Crafting Story Part 1

Setting Priorities

Words Create Stories

The Manifesto Funnel

Funnels 101

The Magic of Funnels

Thinking Outside the Box

Podcast Trailer

After the Click

Unlocking the Vault

8-5-7

Dream Killers

Making Email Fun

Beyond the Dream!

Re-Education Provides Success

Non-Linear-Growth

More Stories That Matter

The Stories That Matter

Growth or Stagnation

Solopreneurs

Bullets Define Your Market

Your Target Market

Where is the Beef?

Creativity on Tap

Side-Hustle Magic

The Reluctant Entrepreneur

Build a One-Person Business!

Your Story Matters

Helping Others!

Basic Education!

In Search of Gold!

Is BELIEF the Answer?

How Far Can I Go

The New Normal

Beyond 2022

Your Podcast Questions Answered

Creative Thought

Du More Tu Day

Dreamers Dream Doers Do

Foundations

Lists to Assets

Let's Take a Journey Together

Strategic Decision Making

The Bridge Email-Part 2

Content Creation Ideas

Next Steps

Information Overload

Fear of the Unknown 2

Translate Skills to Wants

How to Find Customer Wants?

What is an Online Business

The Chicken or the Egg

How to be an Online Marketer Part 3

How to be an Online Marketer Part 2

How to be an Online Marketer Part 1

Podcast Updates

The Fear of Looking Weird

We Need Your Help

Copywriting Basics 6

Copywriting Basics 5

Copywriting Basics 4

My Why

Copywriting Basics 3

Copywriting Basics 2

Copywriting Basics 1

Promotional Emails

The Bridge Email

Relationship Emails

The Welcome Email

Email Basics 101

Grow Your Online Presence

What is Your Attention Span?

Content Creation Calendar

Negative Thinking

Facebook Why Use It to Ask Your Niche Questions?

What Do Customers REALLY Want?

OOPS, I Screwed Up!

Dream-Job

Audience EP3

Audience EP1

Marketers Need an Audience

Audience EP2

Podcast Questions

Shootout at the OK Corral

Marketers Also Struggle to Retire with Dignity

Marketers Struggle Online

Niches-Avatars-Target Audiences - What are They?

Online Marketing Strategy Gone Wrong

linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram