EP2: Marketers Need an Audience!
This is the Second Episode of the Mkt2online Podcast. Let’s get started learning how best to build a business online.
Many times when online marketers end up leaving and going back to what they know in the offline world, it is usually because they did not follow some known online business practices.
Firstly, they for the most part did not have an audience that they could serve. Most online marketers who end up failing thought they could build something or create a product and that people would just somehow find it.
Many times people (like you and I), will desperately go online NEEDING to make it work quickly. They don’t realize that this is a business that they must build.
So let’s start building...
The first thing we need as marketers is an Audience. And I say that knowing that this is where the “WORK” begins.
Identifying audiences and creating offers that your audience will accept is going to be where we (you & I) will be doing our most work initially.
Failing to get this right... Is not an option.
By skipping over this part, you are dooming your business to failure.
It would be the same as if “Best-Buy” were to advertise their electronics merchandise in a grocery store flier. Would they get some sales?
But the odds are against them. They have huge advertising budgets and can take that chance. You & I cannot afford to waste our precious budget. We need to advertise to people that want what we have to offer.
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