EP86: Skills Part 3

Welcome back, my friends.

I am reminded that being an online marketer is something that must serve two purposes.

The first is to serve others.

This is vital.

Anyone that doesn't care about helping others should not be in the business of selling products or training anyone online.

It will show how they market themselves and their product.

The second is to serve ourselves.

This is because no matter whether we are the one serving, or the one receiving service, we all benefit from dependable and functional instruction.

As the one serving others, I have been reminded over and over again that we too benefit from the instruction given.

Reminders are crucial in mastering any skill.

As we speak or teach, not only do others learn…

But we are reminded as well.

And many times as we prepare for the message or training we are preparing to give, we too are learning, or re-learning.

When I was in the Navy, over 4 decades ago, I remember being asked to train crew members on how to clean periscopes.

Yes, periscopes.

The problem for me was that I was an Electronics Technician, not an Opticalman.

So I had to learn how to clean periscopes first, so I could train those that had previously learned to do it.


You can see that…

The US Navy understands correctly that people do not retain knowledge.

This is why the Navy instituted training members on those crucial skills that are needed to accomplish their jobs.

These trainings, or reminders, kept what was important at the forefront.

As we well know…

It is so easy to purchase a course or training and go through it quickly, thinking it was understood, only to find that what we paid money for, spent time reading or viewing, was lost over time.

There are a lot of reasons for this too.

Reminders are the key to learning anything.

On average, it takes more than 2 months before a new behavior becomes automatic — 66 days to be exact. However, how long it takes for your new habit to form can vary widely depending on the behavior, the person, and the circumstances.

For sure…

Creating new cerebral connections takes time.

And as marketers, time is never on our side [usually].

These new habits and connections we are building over time, are required to make this new thing, this new skill, we desperately need to be… not just good at - but great at.

Over the last few weeks, I have been moving my office, equipment, and computers to a new resting place. So I'm purposefully keeping this podcast short.

So let me encourage you to find something that you are still struggling with.

Locate a training you already purchased on that subject.

If you're like me…

And I'm betting you are.

You probably already have a course, training, or membership program that addresses it.

You went through it once before…

Or at least skimmed through it to glean what you wanted to know.

I'm willing to bet that there is some aspect of this training that simply didn't stick.

That's ok.

It happens to all of us.

Let me encourage you to look at it again.

If you do not have any course or program, then scroll through my previous 85 podcast episodes that I have ready for you to use.

If you find something that makes sense, then go through it again.

You'll be glad you did.

Just know that repetition is needed to be great at what you want to be.

We all best ourselves for falling short at times.

But that is exactly the time to learn to shine.

It is when you can take that stumble and overcome it.

Going back in and learning to be better is going to show you care.

No one wants to be taught by someone that does not care if you truly benefit from the training.

For me…

I want to believe that what I know is going to make a difference in other people's work.

It is going to make what they do…


And, let's be honest.

Who does not like Better??

But to make others transform their work, you need to be great at your job.

One way to be the best is to train like the best.




Doing things so many times, you can do it in your sleep.

Do it great in your sleep.


Is good.

Becoming great takes time.

But it is worth it.

You are…

Worth it.

I'm calling it.

This ends with another podcast episode.

I will see you next week.

James Brown

James "skilled Again" Brown

P.S. - In the event, you DO find that once an episode has been produced and posted, that YOU really would like more information, just let me know. Use the Podcast Questions link, click on the link here. Or you can just leave a voice message here.

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