Marketers Struggle to Retire with Dignity

This is completely understandable, the way our world has been since the "Great Depression" of late 2007-2012.

Many good people went through tough times during the depression. Though some survived it unscathed, there are many more that did not.

Not to mention the entire 2020 dedicated to the Corona Virus. With the economy shutting down, people laid off or released from employment, businesses closing, and for many months the inability to move about freely, has severely limited the the ability to produce income.

My Personal Experience

I am one of the unlucky unfortunates that suffered a hard loss during that time. my suffering went long past the 2012 period, because my career was as a Designer of Residential and Commercial Trusses for homes. The industry was really beaten down.

As a truss designer by trade, after an architect has rendered a house plan, I'm the one that designs the roof and floor trusses (the structural components). I had done this since 1994. In 2007 the business of building houses was doing quite well at that time. It wouldn't take long though before the housing market would explode.

I was a bit gullible, thinking the market fluctuating wouldn't affect me. I did not know, what I did not know. I did not know that the housing market crashing would take away my livelihood and come close to putting me on the street.

By the time I had woken up from the dream I was in, I was sitting in my bosses office with a co-worker, as we were both told to go and clear out our desks, because the company needed to let go of some expensive employee's to just try to stay afloat. As it turned out in another year the company was out of business as well. A lot of good people lost their jobs as well.

When I lost my job in late 2007, I did everything I could to get back on my feet. Unfortunately it was just the beginning of the economic downturn that we now call the "Depression."

I still call it the "Great Depression" because I suffered greatly. Maybe you did too?

Unemployment only lasted a few months. Back then, the government did not know how bad it was going to get, so they did not offer unemployment extensions. When it got close to the end of unemployment assistance, I had to liquidate my 401K. That hurt, but it kept me off the streets. Not everyone was so fortunate. This also meant, I had no "Nest Egg" set aside for retirement.

Even when the economy started to recover, the industry-wide jobs available were very small due to the small number of New Homes being built. There were just too many vacant, abandoned homes left over from the depression, therefore, new home sales were at a minimum.

I don't know about you ... but I still remember walking up and down the streets in my neighborhood back then and looking at all the empty houses. I swear there were at least 3-5 of them on every street.

All of this meant there were no New Openings for Designers.

I did end up taking a position eventually, at a 40% pay cut. (Ouch!)

This kept me in a severely low income job, that I hated, working for someone that quite frankly did not like their employees. The environment was horrible, and yet I endured it for a much longer time than I would have liked.

I was stuck in a dead end job for 8 long years.

During this time I started learning about the internet and all that encompasses, and I was flooded with information overload.

Just like many of you, I spent hour after hour searching the internet to find the "SECRET" to making money online. Spending hours staring at a computer screen, struggling to find out "How to become an effective marketer".

I needed to recover my Nest Egg, and my life.

I was wanting to just get online, buy a product, or become an affiliate, and start making $$$ immediately. The answers had to be out there, because everything that is posted online has to be the "TRUTH" right?

I mean ... that is what the GURU's were telling me. If I would just buy this product or that product, it would drive truckloads of cash to my bank account!

But sadly, after multiple product purchases ... it became quite apparent to me that there was something wrong.

So ... I quite for two years straight. Yep ... I did nothing at all !!!

They had stolen my dream ... and came close to breaking me.

I figured I would be a "worker" all my life, serving another person ... depending on "THE MAN" to pay my bills.

But that frustrated me ... so I searched again and came back to marketing with the next "Great White Hope" of a product launch, that would solve all my problems.

WHEW !!!!!

Does any of this make sense?

Do you recognize any of your own struggles?  

Be honest!

I don't know about you ... but it did not take many more struggles to know that I just needed to "STOP" what I was doing.

Hey, I kind of like to think I'm a smart person, and I'm sure you do to, but this Internet thingy was "Kicking my Arse"

So .........

There was just one thing that I could do to help myself.

That one thing is just as important today, as it was when I started doing it.

I needed to get back to ... BASICS!

There comes a time in life when you just need to understand that "We Just Don't Know What We Don't Know".

We cannot fix a problem until it is exposed.

Learning the same things over and over will never uncover the missing pieces that are causing all your problems.

Now Let's Talk About You!

There is something YOU don't KNOW that has left your online marketing exactly where it is right now.

Maybe you've been asking yourself questions.

Questions like ...

  • Why Can't I Succeed?
  • What Am I Missing?
  • What Do I Need to Purchase That Will Transform My Failures Into Successes?
  • What Is Wrong With Me?
  • Will I ever get my retirement Nest Egg filled up?
  • Will I ever be able to retire?

Be assured that these are NOT the only questions, but they were MY questions. They were the ones I desperately wanted answers to.

You most assuredly have YOUR OWN questions.

Questions you would never share with anyone else, because you spent so much time beating yourself up, telling yourself that if you were ________ , that you could succeed.  If you had only _______ or _______ then things would have been different.

Were you able to fill in the blanks?

I did!

I don't know you. We have never met. And yet I feel like I can understand you a little bit. We are in the same age group. Hopefully we grew up with the same values. Our values that were instilled in us are very different than the ones we see in the younger generations of society.

Both you and I need to care for ourselves, our families (if you have one), and we need to make sure we can still have a retirement and a wonderful future without it requiring us to say "Welcome to Walmart." Know what I mean?

You want to be successful marketing your product, service, course, training or anything else you have that can bring in life changing income, so you can live the life of your dreams, before and during retirement.

That is the American Dream. To own a home, have a satisfying job (or business), and retire securely knowing you will be OK!

So how do you get that ... in today's world we are living in?!

Know This First

1. Marketing Online is a Job … just like any other J.O.B., you may have ever had. The only difference is that You are the Boss, and You're the Only Worker (unless you're fortunate enough to have employees). Therefore, who do you think needs to start working, if you are ever going to make money online —> HINT: YOU ARE!!!!

2. Just like any Job … when you first start out … You’re going to SUCK AT IT!!!  Sorry … but it is true.  However there is hope. Don't you ever give up on Yourself!

3. I actually do want to help you. WHY?!? Because, someone helped me … and I feel obliged to return the favor. Just like I hope you in turn will want to help another struggling online marketer succeed too! [Pay it Forward - and Get Rewarded]

Inside of Mkt2online it is my intention to:

  • Answer YOUR questions
  • Help YOU understand why you are struggling
  • Help YOU identify the problem('s)
  • Help YOU overcome those issues
  • Help YOU succeed
  • Help YOU learn how to share your new found knowledge with others
  • Help YOU live the life of your dreams

No matter what YOUR QUESTIONS are. Inside ... the answers will be revealed.

While I would love to say that everything I will Teach You ... came from me ... but the honest truth is this.

YOU WILL be learning the "TRUTH", and that does NOT originate with me.

Even the Bible says at Ecclesiastes 1:9, 10 NIV "What has been will be again, what has been done will be done again; there is nothing new under the sun. Is there anything of which one can say, "Look! This is something new"?"

In "TRUTH" marketing online is simple in the most basic concepts:

  • Find a Niche
  • Find a Problem
  • Share a Solution to that Problem
  • Create a List
  • Share your Highly sought Products
  • Make Money
  • Rinse and Repeat!

The "REALITY" is this ....

There are a LOT of moving parts in each of those basic concepts, such as:

  • Creating a Product
  • Creating a Landing Page
  • Creating an Autoresponder Email series
  • How to find a Niche that is not too small ... not too big ... but just right for you
  • Where do you find your customers?
  • How do you Reach your Niche of Customers
  • How do you advertise to them?
  • What is the difference in an Autoresponder and a Broadcast email?
  • How do I segment a list of subscribers?
  • How do I segment Buyers (customers) from Subscribers?
  • What Merchant account do I need to sell products?

Those are only a small glimpse of things you need to understand to be effective marketing online.

What I will be SHARING with you ... will get YOU where YOU want to go.

It will help you create the REALITY that before ... was only in your DREAMS.

It will help you get your Retirement Goals back on track.

Of course YOU "MUST" decide to learn and apply the information and begin the process of making the NEEDED changes ...

And of course ... these changes will not be made overnight.  That was just a part of the LIES the GURU's were telling you to get butt loads of cash from you.

To Be Honest ... It will take time ... and for some of you that time will be short, and for others it will be a bit longer.

But no matter what, the efforts will pay off in knowledge gained, confidence in yourself, that "AHA" factor, and YES financially as well.

In order for YOU to become effective marketers (of whatever product you want to sell, or business you want to promote), you must re-Learn the BASICS ... and begin applying this information first.

Only then ... will you begin learning each piece of the process that is required to become effective. We MUST learn these basic principles.  It is NOT optional. If you want to bake a cake, can you just decide to leave out the flour? Of course not!

Once you have learned enough to effectively market online, generate leads, and to convert those leads into sales (if that is your intent), then you will begin to understand and learn even more detailed and specialized techniques.

And hopefully ... through your learning process ... you will teach me something new too! I am absolutely sure you will. No one person is an expert in ALL aspects of internet marketing. We are ALL on a path that requires continuous learning.

Just like Realtors, Doctors, Dentists, Architects, Engineers ... who have to get continuing education "CE" training to keep their licenses ... YOU and I also need to keep up with our Online Education that is always changing.

SO — What Now?

I have a FORM that you can fill out that will allow you to tell me a bit about you, your struggles, your successes, and your vision for the future.  GO AHEAD AND FILL IT OUT NOW and allow me to know you. Let us connect and do our best to make you become the best marketer that you can be. It will definitely take time. Time well spent.

Recent Posts

Fear of the Unknown

Resistance is Futile

Marketers Unite


Dreaming is Ok But

New Year Hope


Avatar 2

Two Right Things

Finding Your Voice

Reaching Your Potential

Skills Part 5

Skills Part 4

My Why Revisited

Skills Part 3

Skills Part 2

Skills Part 1

Iron Sharpens Iron

United We Stand

Crafting Your Story Part 4

Crafting Your Story Part 3

Crafting Story Part 2

Crafting Story Part 1

Setting Priorities

Words Create Stories

The Manifesto Funnel

Funnels 101

The Magic of Funnels

Thinking Outside the Box

Podcast Trailer

After the Click

Unlocking the Vault


Dream Killers

Making Email Fun

Beyond the Dream!

Re-Education Provides Success


More Stories That Matter

The Stories That Matter

Growth or Stagnation


Bullets Define Your Market

Your Target Market

Where is the Beef?

Creativity on Tap

Side-Hustle Magic

The Reluctant Entrepreneur

Build a One-Person Business!

Your Story Matters

Helping Others!

Basic Education!

In Search of Gold!

Is BELIEF the Answer?

How Far Can I Go

The New Normal

Beyond 2022

Your Podcast Questions Answered

Creative Thought

Du More Tu Day

Dreamers Dream Doers Do


Lists to Assets

Let's Take a Journey Together

Strategic Decision Making

The Bridge Email-Part 2

Content Creation Ideas

Next Steps

Information Overload

Fear of the Unknown 2

Translate Skills to Wants

How to Find Customer Wants?

What is an Online Business

The Chicken or the Egg

How to be an Online Marketer Part 3

How to be an Online Marketer Part 2

How to be an Online Marketer Part 1

Podcast Updates

The Fear of Looking Weird

We Need Your Help

Copywriting Basics 6

Copywriting Basics 5

Copywriting Basics 4

My Why

Copywriting Basics 3

Copywriting Basics 2

Copywriting Basics 1

Promotional Emails

The Bridge Email

Relationship Emails

The Welcome Email

Email Basics 101

Grow Your Online Presence

What is Your Attention Span?

Content Creation Calendar

Negative Thinking

Facebook Why Use It to Ask Your Niche Questions?

What Do Customers REALLY Want?

OOPS, I Screwed Up!


Audience EP3

Audience EP1

Marketers Need an Audience

Audience EP2

Podcast Questions

Shootout at the OK Corral

Marketers Also Struggle to Retire with Dignity

Marketers Struggle Online

Niches-Avatars-Target Audiences - What are They?

Online Marketing Strategy Gone Wrong

linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram