EP16: Copywriting Basics #2

Before we get started.

And thank you for being here.

Let's just remind ourselves of what was covered last week.

This is a 6 week series on Copywriting.

It does not cover ALL aspects of copywriting, instead, it covers what I believe will help a New Marketer get their core messages in front of the people they want to do business with and start making a significant difference in their marketing, quickly and effectively.

We are at week #2.

But last week we:

Found out what Copywriting is.

And we touched on these core things that must be included in good copy.

•Why a compelling headline is critical.
•Why focusing on the BENEFIT to the reader is critical.
•Why you must make a promise to the reader that you later fulfill.
•And Why you must back up everything you’ve said with proof.

We talked about how to write those headlines that work.

And we learned what Bob Bly said in The Copywriters Handbook, that there are eight time-tested headline categories.

Then …

We talked about Writing headlines that get results.

And the six questions Clayton Makepeace says we need to ask ourselves before we start to write our headline.

So, yeah, we covered a bunch of really important things.

As you can tell Headlines are important.

It dominated the entire episode.

If you missed that episode, I highly recommend going back to it first.
That was your recap.
Now let’s get into today's episode.

Let’s dive straight in.

The Podcast Episode is at the Top of the Page.

If you think you know of some improvements that could be made, let me know. Click on the link here.

Keep coming back for the remaining (4) upcoming series episodes.

Thanks for being here.

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James Brown

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