EP91: Finding Your Voice
When I think of great marketers…
Those that capture our attention…
Grabs us and keeps us riveted to their content…
So that we cannot help but be pulled along on their journey.
It is their words that do all the heavy lifting.
Words that flow…
Words that ring truth…
Words that heal…
It is their Words that transform customers from who they are and the problems they have…
Transforming them into the people that they DESIRE to be, and having their problems resolved.
This does not happen in a vacuum.
It takes skill to deliver the results your customers want and need.
Lean in close...
Go ahead - do it...
And when done RIGHT, even though you KNOW they are talking to a lot of people through their website content and their emails...
They appear to be speaking directly to you.
Addressing your concerns.
Hearing your frustration - Your pain - Your cries.
This is a SKILL.
One YOU must Master.
As a marketer, it is up to you to provide an acceptable solution to problems your prospects are having.
You MUST find their need and fulfill it.
Many times, a marketer already has a list of prospects and customers.
During their journey together, the marketer would have discerned what his list is needing help with.
They have interacted for a long enough period.
This is why it is vital that as a marketer, communication must be effective and welcomed.
There must be a relationship that exists between the marketer and their audience.
During a welcome email sequence and beyond, there needs to be a way for The prospects and customers to respond to emails and let the marketer know what they appreciate, or don't appreciate from the communication they have just received.
It is the marketer's job to effectively communicate.
Without this communication, and hopefully two-way communication, the marketer cannot discern when his people need help.
And without knowing what they need, he/she cannot create products, courses, or training that helps.
Marketers must keep their communication skills honed and ready to meet their audience whenever they have a need. And wherever they are along their journey.
That is, so long as the marketer can fulfill the need.
Delivering something that solves a problem, or fills a need, is vital.
Whether the product is physical as in a brick-and-mortar store, or digital all depends on the marketer and the customer.
Today's podcast is all about “Finding Your Voice”.
This “voice” is how you communicate with them.
Some use email…
Others use video.
Either way, you must have the means to communicate well with others.
This is not something that everyone is born with.
It will take time to develop that skill set.
New marketers lack the ability, early on, to identify their audience, their needs, and how they can help.
It is why so many fail.
Those that do succeed, early on, find a way to begin communicating with their audience.
It could happen during their welcome email sequence.
It could be from their advertising efforts.
No matter how you initially get a hearing ear, it is up to the marketer, up to you, to keep that conversation going.
It is important, vital really, that you get to know your audience by asking them questions.
Let them get to know you, by telling them about your shortfalls.
No one wants to work with someone perfect. Instead, show the customer that you too are imperfect and that somehow you were able to overcome similar circumstances. [So long as that is true]
Once they know you DO have the skills to help them, they will be more inclined to let you do just that.
To help them meet their challenges right where they are.
Is it easy?
It is not.
That is why it is a learned skill.
Most people are not born to be entrepreneurs.
But it can be learned.
Through, practice, and hard work, all marketers can become effective communicators, and find their voice.
This is needed today to build your business online.
And it is one of those skill sets that cannot be ignored and overlooked.
Keep talking to your prospects, customers, and your audience.
Pay attention to what they tell you.
Be a helpful marketer, and do your best to create happy customers.
With that, I will bring this podcast to an end.
Thank you for listening, and I hope to see you here again next week.
Bye for now.
James "in vocal training" Brown
P.S. - In the event, you DO find that once an episode has been produced and posted, that YOU really would like more information, just let me know. Use the Podcast Questions link, click on the link here. Or you can just leave a voice message here.