EP8: What Is Your Attention Span?

I’m sure you know we already ended the first quarter of 2021.

Seriously, another quarter is in the history books.

How did you do?

Was it better than ever?

Was it better than this time last year?

If you have been doing this long enough, was the first quarter of 2021 better than this time in 2019?

I ask these questions, not to get answers from you.

Instead, I think it is important that we understand how we are doing.

We are busy.

We can hardly find the time to get everything done.

Most of us can agree, that just because we are in a pandemic, our career is still moving forward.

Right?

Unlike brick and mortar businesses and jobs, we cannot get fired, unless everyone stops paying attention to our message.

So are you still putting out your message?

As the saying goes, “You are only as relevant as your last message”.

Today, as never before, people's attention span is decreasing.

It is estimated that Millennials' attention span is at about 8 seconds. Which has made TikTok so popular.

Knowing that attention span is reduced, it would pay to make sure that your content headlines are killing it.

This will help you get the attention you deserve.

Once you have the attention, make sure your sub-headline delivers as well.

This leads into the leading paragraph.

All the way through your content keep making it interesting.

Make the reader [or listener] want to keep going.

Learning the art of copywriting will continue to pay off as the days, weeks, months, and years continue to move forward.

Soon enough, I’ll have a podcast just on copywriting.

Yes, we are competing for attention.

The fact that we are online, requires that we get as much attention as possible.

Facebook can, using their Pixel, let you know how long someone stayed on your website, read your page, or watch a video.

YouTube can tell you similar things.

Google has its own Pixel.

Use these tools to help you learn what content you have that is working NOW!

When you find something that outperforms all others, ask yourself why this worked so well?

Break down the metrics to see what was valuable to the consumer.

YouTube can let you know how many people watched X number of seconds, and when they dropped off.

You can see what was on the video at those times, to see if there was something that caused your people to lose interest.

For your blog posts and web pages of content. You can use heat maps to track what was read and how long it took for the reader to leave the page.

All of these things will help you learn how your website visitors interact with your content.

Pay attention.

Your visitors are speaking to you.

In subtle ways, yet discernible.

Go out there and start making the next quarter in 2021 better than your last.

I hope you learned something today.

As always, if you have questions, visit mkt2online.com/podcast-questions/

Thanks for visiting.

James Brown

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