Curiosity got to you?!

The chances are you clicked out of curiosity… because it opened up a question in your head that needed to be answered.

What is this?

Most people cannot stand an open-ended statement.

At some deeper level, the gap [that unanswered question] is really tension that needed to be resolved.

Tension is the force we use in storytelling to attract people to our ideas, our products, and our business.

(Of course, it’s also the thing that can push them away.)

Thank you for clicking 😉

Here’s more about those Gaps [and more], from the Mkt2online Podcast.