New to Email List Building? You can start with Part 1 - Read it here!

Let's Break Down the Struggle!

In order for you to nurture your leads and then turn them into customers, you first need to get them to become subscribers to your list.

To do this you will need to learn how to turn website visitors into leads. So we need to help you learn how to lay out the steps you need to do just that.

You will need to learn also how to use conversion strategies to optimize opt-in rates.

Then you need to inject some mojo into your list building for faster subscriber growth.

Turning Your Visitors into Subscribers ...

Today we are going to focus on the first parts of your email list building plan, where you will be turning your visitors into subscribers by giving them great content on your blog, excellent content on landing pages, and then making sure they convert on those thank-you pages to become subscribers.

Why Will they Sign Up?

So you may be asking yourself, "Why will they sign up?"

They will be saying yes to your lead magnet which could be any one of the following:

  • Resource Guide
  • Audio program
  • Video program
  • Checklist
  • Spreadsheet, etc.

You just need to try a few different things and see which ones work the best. If you are a podcaster, you can provide a Free podcast as a Lead Magnet. You could create a Video on YouTube that provides answers to a problem, or possible an over-the-shoulder video allowing the subscriber to learn from you quickly and easily. Maybe you have a checklist that helps you keep things organized.

The Power of Lead Magnets ...

In the last part, you found out that Lead Magnets are a huge step forward towards delivering your primary product or service. They allow you to take that interested person, place them on one of your lists so you can nurture them.

So you will need to create a variety of Lead Magnets to help you accelerate growing your list.

How to Capture Interest ...

On your blog you need to capture the interest of your readers too. You can do this a number of ways:

  • Sidebar opt-in form
  • Content upgrade in your most popular posts
  • Footer opt-in opportunities
  • Connect opt-ins to ESP via a webform and/or list

As an example I am using a Click To Tweet below. If you click on it you will be posting a Tweet. When one of your friends clicks on the Link to my Email List Building Blog Series, they will have an opportunity to learn how to build their list, and they may also decide to subscribe as well.

Don't forget you can send traffic, whether it is organic or paid, to landing pages. There you can incentivize the opt-in for a Lead Magnet. You would need to create a Landing Page and in doing so, you are providing individuals with something of value in exchange for their email.

They Signed Up ... What Next?

Once they click submit, they are sent to the Thank-you page. This page should thank them for subscribing, and reminding them that their Lead Magnet is being sent to their email.

You should give the new subscriber the ability to share your Lead Magnet with their friends as well. The trick is you would need to share the original opt-in page on the social media links, not the thank-you page.

This way when the new subscribers friends click on their link found in Facebook, LinkedIn, Twitter, or Google+, they go straight to the opt-in page, and now they have an opportunity to subscribe for the Lead Magnet as well.

That's All Folks ...

This is the end of Part 3 of the Email List Building Series. Make sure you keep coming back for the future Parts 4, 5, 6, 7, 8 and finally Part 9.

Ready for Part 4? Click here!

If you wanted to sell a low cost upgrade product, known as a OTO (one time offer), you can easily do that too. You can check out how to do that on my post "The Simple Tripwire OTO Funnel".

Recent Posts

Unlocking the Vault

8-5-7

Dream Killers

Making Email Fun

Beyond the Dream!

Re-Education Provides Success

Non-Linear-Growth

More Stories That Matter

The Stories That Matter

Growth or Stagnation

Solopreneurs

Bullets Define Your Market

Your Target Market

Where is the Beef?

Creativity on Tap

Side-Hustle Magic

The Reluctant Entrepreneur

Build a One-Person Business!

Your Story Matters

Helping Others!

Basic Education!

In Search of Gold!

Is BELIEF the Answer?

How Far Can I Go

The New Normal

Beyond 2022

Your Podcast Questions Answered

Creative Thought

Du More Tu Day

Dreamers Dream Doers Do

Foundations

Lists to Assets

Let's Take a Journey Together

Strategic Decision Making

The Bridge Email-Part 2

Content Creation Ideas

Next Steps

Information Overload

Fear of the Unknown

Translate Skills to Wants

How to Find Customer Wants?

What is an Online Business

The Chicken or the Egg

How to be an Online Marketer Part 3

How to be an Online Marketer Part 2

How to be an Online Marketer Part 1

Podcast Updates

The Fear of Looking Weird

We Need Your Help

Copywriting Basics 6

Copywriting Basics 5

Copywriting Basics 4

My Why

Copywriting Basics 3

Copywriting Basics 2

Copywriting Basics 1

Promotional Emails

The Bridge Email

Relationship Emails

The Welcome Email

Email Basics 101

Grow Your Online Presence

What is Your Attention Span?

Content Creation Calendar

Negative Thinking

Facebook Why Use It to Ask Your Niche Questions?

What Do Customers REALLY Want?

OOPS, I Screwed Up!

Dream-Job

Audience EP3

Audience EP1

Marketers Need an Audience

Audience EP2

Podcast Questions

Shootout at the OK Corral

Marketers Also Struggle to Retire with Dignity

Marketers Struggle Online

Marketing Survey

Niches-Avatars-Target Audiences - What are They?

Online Marketing Strategy Gone Wrong

André Chaperon

Building Your Email List - Part 4

Building Your Email List - Part 3

Building Your Email List - Part 2

Building Your Email List - Part 1

The Simple Tripwire-OTO Funnel

Digital Marketing Truth

linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram